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New Research: What Blockchain Means For Advertisers

Blog: Forrester BPM Center of Excellence

Today’s big brands have come to grips with a new advertising reality: finding and successfully engaging with their best prospects and customers is more complicated than ever. But it’s not just rapidly changing consumer behavior that’s to blame. Marketers’ advertising supply chains have also gotten unmanageably complex, where lack of clarity as to who’s participating […]

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