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Movie industry embracing AI

Blog: Decision Management Community

Warner Bros. has become the latest studio to publicly embrace artificial intelligence. The movie division has signed a deal with Cinelytic to use the latter’s AI-driven project management system that was launched last year. Under the new deal, Warners will leverage the system’s comprehensive data and predictive analytics to guide decision-making at the greenlight stage. The integrated online platform can assess the value of a star in any territory and how much a film is expected to make in theaters and on other ancillary streams. Link1 Link2

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