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More Than A Buzzword: Master The Identity Graph To Unlock The Value Of Identity Resolution

Blog: Forrester BPM Center of Excellence

(Dave Novitzky contributed to this blog) The identity graph has traditionally been regarded as an obscure technical function, but it’s hard to overstate its importance. The identity graph is the foundation of identity resolution, and its mapping of consumer identifiers determines the scale, accuracy, and reach of marketers’ analytics and engagement efforts. Unsurprisingly, as B2C […]

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