Blog Posts Process Management

Modern B2B Buyers Expect To Be Treated As Partners, Not Targets

Blog: Forrester BPM Center of Excellence

Too many companies — especially those that enjoy initial success — ultimately fail because they cannot (or will not) meet their buyers’ evolving needs. That risk has never been higher than it is today. To navigate successfully through the cataclysmic changes in B2B buying behaviors accelerated by the coronavirus pandemic, your organization will need to […]

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