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Minimum features needed in Product Detail Page for Fashion Ecommerce Site

Blog: NASSCOM Official Blog

Fashion Industry was one amongst many industries to quickly adopt selling online. A good e-commerce solution provides the customer to virtually feel the product and compare before buying. Brands,Categories can be searched quickly and assist the customer for easy product selection. In this article we will describe product detail page, which gives the description about the product.

The Product page also known as Product Detail Page (PDP)  is the trigger for the purchase on any e-commerce store. The page should be carefully designed and only relevant product attributes such as name,Image,price,description,customer review and ordering options should be provided. Below we have highlighted must-haves for Product Detail Page other than Product Name, SKU, Product Category, Description, Images etc.

Product Zoom

Also Bought Recommendations block

Delivery Promise

Delivery promise in Product Detail Page

Banners/Block Customization

Product Labels

Displaying Brand Logos in PDP

Displaying Upsells and Cross sells

Displaying Out of stock sizes in Dropdown

Back to Overview button to redirect to respected PLP

Size Chart Customization

USP’s visibility

BestSellers products Block, Most Popular Block, Trending Products Block

Session/Cookie based products to be displayed

Customer Stories with Photos and Videos

Product dimensions Block

Browse Popular categories Block
DIsplaying the Stock count of the product

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