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Meta’s Short-Form Video Strategy Isn’t Reeling In Market Share

Blog: Forrester BPM Center of Excellence

Meta is at another critical pivot point. In addition to the “metaverse,” the company’s other north star is short-form video. They have been doubling down on Reels – Meta’s answer to the TikTok craze. In an attempt to try and win back its declining Gen Z userbase, Meta is aggressively going after TikTok. But its […]

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