Meet Forrester’s New Senior Analyst Covering Adtech: Mo Allibhai
Blog: Forrester BPM Center of Excellence
The advertising industry is in flux. Ongoing economic uncertainty creates fluctuations in ad spend, while data deprecation resets the digital media buying and selling landscape: Advertisers are reconsidering their data-driven advertising practices and partners, testing new approaches (e.g., contextual advertising and new audience acquisitions processes) and reducing their reliance on third-party data. According to Forrester’s […]
Leave a Comment
You must be logged in to post a comment.