Blog Posts Process Management

Meet Forrester’s New Senior Analyst Covering Adtech: Mo Allibhai

Blog: Forrester BPM Center of Excellence

The advertising industry is in flux. Ongoing economic uncertainty creates fluctuations in ad spend, while data deprecation resets the digital media buying and selling landscape: Advertisers are reconsidering their data-driven advertising practices and partners, testing new approaches (e.g., contextual advertising and new audience acquisitions processes) and reducing their reliance on third-party data. According to Forrester’s […]

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