Blog Posts Process Management

Meet Forrester’s New Principal Analyst, Covering Media: Kelsey Chickering

Blog: Forrester BPM Center of Excellence

With the launch of Forrester Decisions for B2C Marketing Executives last August, we recognized the opportunity to expand our media strategy coverage. One of the most common themes across dozens of CMOs we interviewed this past year is that it’s challenging for marketing leaders to keep up with the constantly changing media and tech landscape. Yet, […]

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