MediaKind On-Demand Webinar: Unifying Advertising and Alternate Content across Broadcast & IP Networks
Blog: NASSCOM Official Blog
How does unifying advertising and alternate content across broadcast & IP networks enable exciting opportunities for monetizing services whilst also ensuring full compliance with distribution rights and local regulations?
Programmers and MVPDs are coming under increasing pressure to deliver fully personalized and relevant video experiences. At the same time, they must also comply fully with distribution rights & local regulations to achieve the highest possible means of monetization through advertising and to gain a deeper understanding of their audiences’ needs.
Based on the findings of MediaKind’s recently published application paper, ‘Unifying Advertising and Alternate Content across Broadcast & IP Networks’, this on-demand webinar explores how these new approaches enable exciting opportunities for monetizing services.
In this webinar, by MediaKind’s Director Market Development, Christophe Kind, you’ll learn about:
- Maximizing revenues from every potential viewer while providing the best possible consumer experience through targeted advertising.
- MediaKind’s PRISMA Core and PRISMA Edge products, and how they are designed to unlock the full revenue potential for content distributed over any network, while protecting against constantly evolving challenges introduced by a digital world.
- The importance of leveraging industry standards to successfully manage programmatic advertising workflows.
A shorter version of this on-demand webinar is available here.