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Measuring the Redefined Customer Journey

Blog: OpenText

“You can’t manage it if you don’t measure it,” has been a business cliché for decades. It’s not a sentiment everyone agrees with, as not everything worthwhile can be measured; but measurements can provide useful insights to trends and behavior patterns. So how does measurement (or lack of it) relate to the redefined customer journey …

The post Measuring the Redefined Customer Journey appeared first on OpenText Blogs.

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