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Measure What Matters: Unlocking The Power Of Partner Ecosystems Demands Powerful Measurement

Blog: Forrester BPM Center of Excellence

Today’s increasingly complex channel environment means once-reliable partner performance measurements such as revenue tiers, profit contribution, certifications, and customer satisfaction surveys fail to properly predict overall channel performance. To succeed, channel leaders must embrace techniques that will measure the expanding ecosystems’ influence on the entire buyer’s journey and not just the transaction. Vendors need to […]

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