Blog Posts Process Management

Measure Value Behaviors And Value Outcomes To Drive Customer Obsession

Blog: Forrester BPM Center of Excellence

In my previous blog, we called on all (aspiring) customer-obsessed companies to balance the value of their customers with the value they deliver for their customers. This follow-up blog will introduce the three steps for how to do that, along with a new value metrics framework. Step One: Define The Value That Target Customers Seek […]

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