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MarTech : An Overview

Blog: NASSCOM Official Blog

Martech ascends from the combination of the terms “marketing” and “technology” which refers to all software, initiatives, efforts and tech tools used to help companies achieve their marketing goals and objectives.

The difficult and time consuming tasks are automated through martech by the marketers. Marketing processes, data collection and analyzing, and engaging with the target audience are done by Martech tools.

Since digital is technologically-based, therefore virtually anyone involved with digital marketing or any marketing tracked with digital systems is dealing with martech.

MarTech Stack: The suite of tools a company leverages for marketing processes.

There are many tools most and technologies in the MarTech Stack but the most important tools and technologies in the MarTech Stack include:

Pros of MarTech:

Cons of MarTech:

 

Companies are now using MarTech tools to be digitally active and connect with potential customers and improve their sales and marketing strategies.

In the last five years, the number of martech tools on the market has reached numbers as nearly 7000 martech tools are now available compared to only 1000, five years ago.

The post MarTech : An Overview appeared first on NASSCOM Community |The Official Community of Indian IT Industry.

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