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Marketing Sourcing: A Metric Built To Get A CMO Fired

Blog: Forrester BPM Center of Excellence

For B2B marketers, marketing sourcing of new deals has long been held up as the primary measure of success. It’s true that most organizations also recognize marketing’s ability to drive brand awareness, shape market perception, and provide resources that enable success within other business functions. Driving demand, however, is clearly job number one for most […]

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