Blog Posts Process Management

Marketing Innovation Starts And Ends With Customer Obsession

Blog: Forrester BPM Center of Excellence

Despite all the monumental changes to technology and media which afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame the tools. It’s because marketing functions are mired in minutia while prioritizing internal tasks and artificial organizational constraints over solving […]

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