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Marketers, You Might Hate Abiding By New Data Restrictions, But Doing Nothing Isn’t An Option

Blog: Forrester BPM Center of Excellence

Co-authored with David Novitzky Marketers use a wealth of consumer data for digital media buying, audience insights, targeting, measurement, and personalization. Unfortunately, this data dependency has put them in a precarious situation: The once abundant pool of consumer data is drying up thanks to privacy regulations, browser protections, and walled gardens’ unwillingness to share data […]

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