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Marketers, You Can Take This Personally: Your Personalization Strategy Isn’t Working

Blog: Forrester BPM Center of Excellence

Marketers, we have a personalization problem. No, it’s not your vision — most of you aspire to deliver more anticipatory and individualized experiences — it’s your execution. Across industries, marketers struggle to create memorable, or even useful, moments with their customers. For example, only 5% of US consumers say that email offers are well timed […]

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