Blog Posts Process Management

Marketers: Embrace A Better CX

Blog: Forrester BPM Center of Excellence

Customer experience (CX) is clearly top of mind for marketers. When we asked B2C marketers about their annual priorities, only growing revenue beat improving CX. Marketers want better CX more than they want to improve their ability to innovate or accelerate their shift to digital business.[i] We agree: Marketers need to champion improved CX for […]

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