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Marketers – Considering Investing In an Emerging Channel?

Blog: Forrester BPM Center of Excellence

As we all are experiencing, the whole world and economy has changed over the past several months due to the COVID-19 pandemic. The global economy is in a recession. Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies. But consumers are seeking entertainment and connection […]

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