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Many B2B CMOs Don’t Understand The Data Requirements For GenAI

Blog: Forrester BPM Center of Excellence

Rushing in to adopt generative AI (genAI) in marketing without setting the right foundation or assessing readiness is a mistake. Harnessing the benefits of genAI effectively requires huge amounts of data, both structured and unstructured, possibly from various different sources. Imagine this scenario. Your marketing team is working to launch a genAI-powered campaign that’s designed […]

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