Luxury Brands’ Three Best Practices In Coping With COVID-19
Blog: Forrester BPM Center of Excellence
The COVID-19 outbreak is taking a toll on the global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad. In spite of difficulties, leading luxury brands responded quickly to the crisis and took positive initiatives in brand communication, customer engagement and digital marketing. Best Practice 1: Increase Brand […]
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