Lost In The Dark On Marketing Measurement? We’ll Show You The Light.
Blog: Forrester BPM Center of Excellence
Marketers have a new measurement mandate: to measure effectiveness across all channels and tactics by using advanced marketing measurement techniques. Yet, marketers remain in the dark; they are confused, and overwhelmed about the numerous measurement techniques and when to use them. Why? Put it simply, marketers are not analytics experts. They may feel uncomfortable with […]