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London Theatre Direct and The AA on Success with TIBCO

Blog: The Tibco Blog

Watch the London Theatre Direct Videocast

As London Theatre Direct (LTD) cofounder and CEO Francis Hellyer puts it, theatre ticket-buying and selling in London “. . . was a business model pleading for technology disruption. We recognized that the model was shifting, seat allocation was nearing an end, and APIs would be a game changer.”

He was right. LTD’s API program brought innovative partnerships, new business, and ticket sales increases of, in one case, 500%. Watch this videocast to see Mr. Hellyer describe his company’s massive success with APIs and present advice on digital transformation. He covers:

—The digital transformation journey
—How APIs drove digital disruption and increased revenue
—Best practices and next steps for London Theatre Direct

Register to watch the videocast and read the success story. 

The AA Speeds to Improved Customer Acquisition and Retention

In the UK, the AA (Automobile Association) is primarily a roadside assistance provider that also offers auto and home insurance and financial and travel services.

“Changes in the industry were mandating the business move to a new way of dealing with underwriters,” says Head of Architecture John East. “The business really needed a more flexible pricing engine so it could apply its own pricing models in its own way. Additionally, the service had to be quick. Customers either retrieve quotes directly from the website or using aggregators. With aggregators, we are in competition with other brokers; Therefore, we have to return quotations as quickly as possible to be featured in the search results.”

The AA ran several proof of concepts with ActiveMatrix BusinessWorks 6 before making its decision. Then, they rolled out a new pricing service with 3X the throughput and 75% faster performance than the target SLA—and a surprise outcome: a new strategic relationship with the business that’s bringing new opportunities for products and services.

Learn more about The AA’s projects and plans for the future.

Join the TIBCO customer reference program to have your business transformation story shared globally with the technology industry, and trade and business press. Your story in print, web, and video format can boost your status as a thought leader and increase awareness with technology leaders, helping you raise your company visibility and attract and retain top talent. Email today!


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