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Listen Up: Here Is Forrester’s Overview Of 31 Social Listening Platforms 

Blog: Forrester BPM Center of Excellence

53% of business and technology decision-makers and influencers tell us they want to better leverage social listening technologies to understand customer requirements and achieve their firm’s goal of addressing rising customer expectations. This shouldn’t come as a surprise; social listening platforms offer a unique window into customers’ lives, opinions, and preferences. SLPs are heavy-hitters in the martech stack and are the backbone of not […]

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