Level Up Your Loyalty Marketing With Zero-Party Data
Blog: Forrester BPM Center of Excellence
Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle to effectively collect and use data. Whether it be a lack of respect for customer privacy, datasets saturated with useless information, or an inability to make customer insights actionable, loyalty […]
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