Let’s Chat About B2B Personalization
Blog: Forrester BPM Center of Excellence
B2B marketers overwhelmingly agree that buyers expect an experience personalized to their needs and preferences across sales and marketing. Personalization capabilities and components are distributed throughout the B2B marketing technology stack, but organizations often struggle to define an audience-centric view of the role of personalization that extends throughout the customer lifecycle. Too often, personalization starts […]
Leave a Comment
You must be logged in to post a comment.