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Lessons Learned From Bud Light’s Marketing Blunder

Blog: Forrester BPM Center of Excellence

In early April, Anheuser-Busch’s Bud Light brand saw itself caught in a culture war fiasco. For its NCAA March Madness activation, the beer brand partnered with popular TikTok trans influencer Dylan Mulvaney for a one-time giveaway. This led to an uproar on social media – initially from conservative voices including musicians Kid Rock and Travis […]

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