Kofax Transform 2012 – my thoughts
I travelled to the Kofax Transform 2012 Conference, in San Diego, intrigued to see what position TotalAgility would take within the Kofax product suite. I was invited to present my experiences of using TotalAgility, but was unsure what interest there would be from attendees in hearing a BPM story.
I need not have been concerned; my session was well attended and generated good questions.
The talk throughout the three days was massively focused on the capabilities of TotalAgility and where it fit into the product offering by Kofax.
At times it felt as if Kofax was re-positioning as a BPM and case management company with a legacy scanning department, but I don’t believe that is an accurate assessment to make. There was not much time between the acquisition of Singularity in December 2011 and the conference starting, and unsurprisingly Kofax wanted to put this new offering centre stage. It represents the path to higher margins and new sales to existing customers who are perhaps doing all they can with the Kofax Capture products.
My take home for existing Kofax customers is that Capture will continue to be developed separately from TotalAgility, allowing them to remain on the same upgrade cycle as they anticipated.
However, it is clear that TotalAgility will be extended to integrate with Capture, providing a compelling out of the box (OOTB) offering for organisations considering process improvement in the front office as well as back. With integration to any CMIS compliant ECM already available OOTB, the offering becomes differentiated from competitors and well placed to attract Kofax Capture customers to extend automation and process improvement into the front-office.
The conference probably gave TotalAgility the most “air-time” it has received to-date in front of a captive audience. From the discussions I had with attendees during the conference, interest and excitement levels were high, and I think the acquisition will turn out to be a prosperous decision for Kofax and will sharply increase the install base of TotalAgility.
If you want to discuss this, please contact me at AnthonyMurphy@LitheIT.com, or visit www.litheit.com for more information.