Know the Importance Logo Design for Your Business
Blog: NASSCOM Official Blog
A logo is a unique design, a symbol, or a small picture that uniquely identifies your brand products or services. Your logo also helps distinguish your offerings from that of your competitors. Your business logo is important for many reasons. It isn’t just an image that you can pick up randomly. It’s the identity of your brand, product and services. Your logo is how your customers and prospects perceive your brand. It tells your story. It can tell more about your brand than any words, statements or mottos.
So, the next time you are planning to pick up a design for your brand logo or wondering how important it actually is for your business to have a logo, be sure to read this article. Today, we tell you about the top reasons why your logo is important for your brand and why it’s something you can (or should) disregard as irrelevant.
If you’re worried about the cost of logo design, believe me, it doesn’t cost as much as you might think. You can even create one for free. But, I wouldn’t recommend that if you are serious about your business. Hire an affordable and professional logo design agency to get yourself a nice looking Brand Logo.
What exactly is a logo?
- A logo isn’t just a design or an image that you randomly put in front of your business.
- Your logo is the unique identity of your brand. It is how people identify you, remember you and relate to your brand.
- Images are easily and quickly engraved in people’s minds than words. They may not remember your motto or even your business name, but they will remember your logo.
Your brand logo is how you do things and what your brand is all about. Take the example of Nike. Their logo “Swoosh” is all about speed and being active, which is more than enough to say what the brand is all about. Without a logo, customers won’t just forget you, but they won’t remember you to start with. Still wondering what a logo is important? Here you go.
Here’s why logo design is way too important for your business
Logo Depicts your Brand Image
- By image I mean by your reputation, ideas, concept and what exactly that you do. A perfectly designed logo will be able to tell all that, and some more.
- When running a business, it’s hard to beat cheap competition no matter how good your services are. If only you had a way to show your customers how your product/service is better than others. With a brand logo, you do.
- A meticulously crafted logo design that reflects your morals and values is more than enough to tell potential and existing customers why they should prefer you over competitors.
- If your brand is good and your services are good, make sure that your logo is better.
Most companies invest in everything from sales, technology, marketing, etc. but fail to invest in a decent logo design, which is where they go wrong. Like your website, your brand logo will promote your business 24/7. Even when it’s not in front of them, it will always be in the mind of your customers, making them think about you.
It Makes You Easy to Remember
- As I mentioned before, images are easier to remember than words. The same goes with a logo.
- A unique and creative logo design that can make an impression on the user will certainly become a memory that people will automatically think of whenever they hear the mention of your brand.
Generally, it’s not easy to make people remember your brand, especially if they’ve been away too long or haven’t interacted with your business in months. A nice, unique and visually appealing logo can, however, make a big difference by making it super easy for everyone to remember you.
Helps Build Trust
- Not many people know, but your brand logo can make a hell of a call-to-action through the use of a proper combination of colours and shapes.
- For instance, the use of blue colour in your logo tells the users that they can trust you. NO matter how pricey your services are, you are worth it.
Moreover, your brand logo makes a nice thing for your customers to hold on to as your memory or like a souvenir. Even when they aren’t with you, interacting with your business or buying something, they will have your logo in the form of a business card, a package or some other marketing material to remember and trust you.
Helps Build an Emotional Bond with Customers
- A logo has more emotional significance than anything else in your business. It’s like the first impression potential customers get of your business.
- For example, having a serious, professional logo for legal business can help clients trust and relate to your services. At the same time, having a bright or funny logo for something serious can only manage to drive them away.
- So, make sure that your brand logo effectively reflects what you actually do and is able to connect with people emotionally.
Establish You as a Better Brand
- When you’re doing business, you have to plan for competition as well. A logo can help you a lot with that.
- When you use your company logo to reflect your brand’s unique idea or identity, customers will not just relate with you but also will identify you as a better option for a service/product they need to buy.
- For example, if you run a business producing and selling plant-based foods, you can show something related to plants, organic, or vegan in your logo, showing how your product is made and why it is better than others.
Logo Design is an important factor in brand marketing. While a good logo can do much good for your brand image, help you stand out online and make it easy for customers to recognise and remember you, a bad one can only end up destroying what you’ve built so far. So, choose wisely and go with a reliable and trusted logo designer.
The post Know the Importance Logo Design for Your Business appeared first on NASSCOM Community |The Official Community of Indian IT Industry.
Leave a Comment
You must be logged in to post a comment.
