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Jump-Start Your 2022 Marketing Measurement Strategy With A Focus On Precise And Actionable Insights

Blog: Forrester BPM Center of Excellence

Brands have experienced massive business disruption because of the pandemic, shifts in consumer behaviors, changes to the advertising and data ecosystems, and rising concerns around privacy. Based on these systemic shifts in marketing and our marketing measurement research on data deprecation and marketing spend investments, in 2022, you should: Increase attention on omnichannel media measurement […]

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