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J&J Shares Recover Amid $571M Fine, But Its Reputation May Never Recoup

Blog: Forrester BPM Center of Excellence

Last week, an Oklahoma court ordered Johnson & Johnson to pay $571 million for involvement in “false, misleading, and dangerous marketing campaigns” that contributed to the opioid addiction crisis in the state. This case is interesting for a couple of reasons: 1) It’s the first ruling in the US to hold a drug manufacturer accountable […]

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