It’s Time For The Retail Industry To Challenge The Tech Titans
Blog: Forrester BPM Center of Excellence
Four technology companies – Apple, Amazon, Alphabet (Google), and Facebook – have a collective market capitalization of more than $3 trillion. That’s 15% of US GDP. For years, retailers have been told that they must engage with the titans as that is where consumers are spending more time. Consumers however actually engage less with ads […]
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