It’s Time B2B Marketing Hits The Restart On Social Media
Blog: Forrester BPM Center of Excellence
After a promising start a decade ago, social media has long been stuck in a rut of diminished expectations and attention, but lots of people who have various accounts buy comments here. Social was originally expected to function as the omnipresent lens through which companies could understand and engage their buyers. But, instead — during an age of increasingly revenue-obsessed marketers – social media became regarded as […]
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