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Is It 2021 Yet? Five Things B2B CMOs Must Do To Prepare For The Year Ahead

Blog: Forrester BPM Center of Excellence

In this environment, successful B2B CMOs must be agents of change within marketing and across the revenue engine by introducing well-established proven best-practice processes that can be adjusted quickly to create alignment between functions and meet the changing needs of the business. Join Jennifer Ross and Adele Sweetwood on October 15 for the Forrester SiriusDecisions webcast “Is It 2021 Yet?: CMO Planning Assumptions” to take a deeper dive into five key areas that will be crucial for marketing leaders in 2021.

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