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Investor’s New Strategy in the New Era

Blog: NASSCOM Official Blog

Investor’s New Strategy in the New Era

Investors have played a huge role in the development of the start-up ecosystem. Irrespective of entrepreneurs’ capability and government support, the start-up ecosystem has not reached this level without the interest and trust of investors. Investments in start-ups have been growing constantly over the years and reached $6.4 billion in 2019. Though it dropped in 2020 due to the COVID-19 impact is expected to do much better than earlier in coming years.

Investors have evolved over the years in their approach towards start-ups. They have not only turned aggressive but also smart and cautious while choosing a particular start-up for funding. COVID-19 has substantially impacted the strategy of the investors and that strategy is clearly visible in the 2020 investment moves.

The focus of the investors is shifting towards more innovative and scalable start-ups. Such start-ups not only offer a better return in the future but offer sustainable growth over the years. The above moves might be the outcome of the pandemic or it could be a long-time planned thing but whatever it is, these moves will definitely make start-ups think about their future strategy for funding raising.


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