Introducing The Forrester Wave: Marketing Measurement And Optimization Solutions, Q2 2018
Blog: Forrester BPM Center of Excellence
Jim Nail and I are excited to announce the publication of The ForresterTM Wave: Marketing Measurement And Optimization Solutions, Q2 2018. This report evaluates eight top vendors’ current offering, strategy, and market presence for unified measurement solutions that leave behind siloed measurement approaches, like attribution and mix modeling. The research revealed two strong insights: Unified […]
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