Intelligent Creativity Overhauls The Creative Process
Blog: Forrester BPM Center of Excellence
Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s marketing and agency setting is reliant upon instincts. “Marketing itself is intuitive,” says Doug Zanger, of The Martin Agency. Yet, an intuition approach alone to creativity produces […]
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