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India’s Festive Season Will Generate $4.8 Billion In Online Sales

Blog: Forrester BPM Center of Excellence

Online retailers in India are expected to generate about $4.8 billion in sales during this year’s festive month (September 25 to October 29), mitigating the impact of the general economic slowdown (see Figure 1). About 80% of these sales will occur between September 29 and October 4 — the period in which Flipkart and Amazon […]

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