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In Times Of Crisis, Empathy Fuels Loyalty

Blog: Forrester BPM Center of Excellence

In our recent report, “The Myth Of A World After: A European Recovery Perspective,” we outlined how B2C consumption will evolve in post-pandemic Europe. In 2020, consumers have massively and quickly shifted to more local, digital, and environmentally friendly behaviors. We showed how the growing importance of values-based consumption for a minority of affluent consumers […]

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