In A Brave New World Of Viewing, Consumers Need A New TV Guide
Blog: Forrester BPM Center of Excellence
Streaming behavior continues to increase among consumers, and TV viewing – whether it is through live TV, DVRs, or OTT devices – is a critical part of the viewing mix. With the recent surge in streaming offerings (both individual and those from cable/network content providers), consumers are seizing the chance to control what, when, and […]
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