Blog Posts Business Management

HYPE Innovation – from inspiration to project

German innovation management vendor HYPE Innovation’s technology and services support organisations throughout the innovation lifecycle, from strategy-setting and inspiration, through ideation and evaluation, to the concepts and projects that provide the tangible outcomes delivering value. With more than a decade’s experience in innovation, HYPE has an established base of more than 200 customers and is growing strongly.

Top takeaways

HYPE Innovation’s offerings span both the front-end and back-end of innovation processes

Providing support for both internal and external innovation use cases, HYPE Innovation’s solutions go beyond the ideation and evaluation capabilities provided by many competitors to help capture and track the next stage in the innovation process – the creation of concepts, and in turn projects, to implement the ideas that have been selected. HYPE’s offerings also provide a number of unusual and differentiating features both to help innovation managers communicate and articulate their organisation’s innovation goals in the context of the platform, and also to provide flexibility in the way ideas are inspired, captured and evaluated.

Growth remains strong and steady, with limited presence outside Europe

As a privately held company, HYPE Innovation has grown steadily at an average of 25% per year since its inception, and remains on track to continue this in 2016. However, although the company has extended into markets beyond its native Germany – both through regional offices and a strong network of partners – it has yet to fully establish its presence outside Europe and gain significant profile in North America or more widely.

Great breadth of capability, but more depth needed in places

As highlighted already, one of HYPE Innovation’s greatest differentiators is its broad range of features to support various aspects of the innovation lifecycle, but some features would benefit from greater investment in order to strengthen their value and role in the overall process. Particular areas we highlight for attention include recognition and gamification features, pre-built integration with project management tools, and reporting and analytics to demonstrate tangible value from innovation successes.

Providing end-to-end support for innovation

Founded in 2001 as a spin-off from German automotive company Daimler, HYPE Innovation provides a holistic approach to innovation management, offering support throughout the innovation process from the point of setting innovation strategy, through ideation and idea evaluation phases, to the practical stages of project planning and implementation. HYPE’s solutions target large organisations and support both internal and external innovation scenarios, and they are designed primarily with the innovation manager in mind – the person with responsibility for setting the strategic direction of an innovation programme, and also for ensuring the process operates in a consistent and managed way, leading to a balanced portfolio of innovation outcomes or projects that matches the goals of the organisation as a whole.

HYPE Innovation’s portfolio comprises three primary products:

In addition to these, HYPE Innovation provides a set of packaged integrations that embed or surface the HYPE technology in third-party technologies; these are discussed in the Administration & integration section below.

>>> There’s more to this report, but you don’t currently have a subscription to read it.

Do you already have membership (like 6,500+ others)? If so, make sure you’re logged in.

 >>> For free articles, Sign up for a free membership.

 >>> For access to 120+ Premium articles, you’ll need Individual Premium membership, or get access through a Corporate subscription.
Get started with a 7-day free trial now!


The post HYPE Innovation – from inspiration to project appeared first on The Advisor.

Leave a Comment

Get the BPI Web Feed

Using the HTML code below, you can display this Business Process Incubator page content with the current filter and sorting inside your web site for FREE.

Copy/Paste this code in your website html code:

<iframe src="" frameborder="0" scrolling="auto" width="100%" height="700">

Customizing your BPI Web Feed

You can click on the Get the BPI Web Feed link on any of our page to create the best possible feed for your site. Here are a few tips to customize your BPI Web Feed.

Customizing the Content Filter
On any page, you can add filter criteria using the MORE FILTERS interface:

Customizing the Content Filter

Customizing the Content Sorting
Clicking on the sorting options will also change the way your BPI Web Feed will be ordered on your site:

Get the BPI Web Feed

Some integration examples