HYPE Innovation – from inspiration to project

German innovation management vendor HYPE Innovation’s technology and services support organisations throughout the innovation lifecycle, from strategy-setting and inspiration, through ideation and evaluation, to the concepts and projects that provide the tangible outcomes delivering value. With more than a decade’s experience in innovation, HYPE has an established base of more than 200 customers and is growing strongly.

Top takeaways

HYPE Innovation’s offerings span both the front-end and back-end of innovation processes

Providing support for both internal and external innovation use cases, HYPE Innovation’s solutions go beyond the ideation and evaluation capabilities provided by many competitors to help capture and track the next stage in the innovation process – the creation of concepts, and in turn projects, to implement the ideas that have been selected. HYPE’s offerings also provide a number of unusual and differentiating features both to help innovation managers communicate and articulate their organisation’s innovation goals in the context of the platform, and also to provide flexibility in the way ideas are inspired, captured and evaluated.

Growth remains strong and steady, with limited presence outside Europe

As a privately held company, HYPE Innovation has grown steadily at an average of 25% per year since its inception, and remains on track to continue this in 2016. However, although the company has extended into markets beyond its native Germany – both through regional offices and a strong network of partners – it has yet to fully establish its presence outside Europe and gain significant profile in North America or more widely.

Great breadth of capability, but more depth needed in places

As highlighted already, one of HYPE Innovation’s greatest differentiators is its broad range of features to support various aspects of the innovation lifecycle, but some features would benefit from greater investment in order to strengthen their value and role in the overall process. Particular areas we highlight for attention include recognition and gamification features, pre-built integration with project management tools, and reporting and analytics to demonstrate tangible value from innovation successes.

Providing end-to-end support for innovation

Founded in 2001 as a spin-off from German automotive company Daimler, HYPE Innovation provides a holistic approach to innovation management, offering support throughout the innovation process from the point of setting innovation strategy, through ideation and idea evaluation phases, to the practical stages of project planning and implementation. HYPE’s solutions target large organisations and support both internal and external innovation scenarios, and they are designed primarily with the innovation manager in mind – the person with responsibility for setting the strategic direction of an innovation programme, and also for ensuring the process operates in a consistent and managed way, leading to a balanced portfolio of innovation outcomes or projects that matches the goals of the organisation as a whole.

HYPE Innovation’s portfolio comprises three primary products:

HYPE Enterprise is the company’s flagship offering, and is designed to support strategic and targeted innovation initiatives focused around specific campaigns. HYPE Enterprise incorporates the broadest set of functionality of HYPE’s offerings, providing configurability around the innovation process as well as the user experience, and supporting internal innovation as well as B2B external innovation use cases. Deployment options include SaaS, private cloud (hosted by HYPE) or on-premise.
HYPE GO! is a SaaS-based solution that provides a subset of the HYPE Enterprise features. It is designed for smaller businesses or departments in larger organisations, or alternatively to support external ‘open communities’ that may be deployed in a standalone manner, or as an integrated companion to a HYPE Enterprise deployment.
HYPE Improve is designed for organisations operating ongoing ‘suggestion schemes’ among their employee base, and offers greater flexibility for complex innovation processes and governance to support the differing requirements of departments across an organisation. It may be deployed on premise or in the cloud.

In addition to these, HYPE Innovation provides a set of packaged integrations that embed or surface the HYPE technology in third-party technologies; these are discussed in the Administration & integration section below.

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