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How to use content briefs to improve your content process

Blog: Monday Project Management Blog

One of the most frustrating parts of content management is receiving a piece of content that isn’t aligned with your goals, campaign, or brand.

You know what happens next. Lots of emailing, Slack messages, and Zoom calls to get everyone on the same page, all before the inevitable slew of rewrites. The missing link here? The ever-important content brief.

In this article, we’ll dive into how you incorporate them into your content process to scale content effectively.

First, what should a good content brief include?

Whether it’s for a blog post, e-book, or case study, your writers shouldn’t be expected to automatically know how to best craft the content to what your strategy envisions. A content brief can be a powerful tool for knowledge transfer and expectation setting for writers. No writer should have to start from zero when creating content.

This raises one of the most common questions teams have when they start using content briefs is, “What should we provide our writers in each brief?”

Every team and company is going to have its own needs and requirements, but this list should give you a solid baseline:

How to add content briefs to your content production process

Knowing that content briefs are important and embracing them as part of your process are two different things. Teams that are strapped for time and resources may incorrectly assume that adopting content briefs may take too much time and effort.

While some time must be set aside for this, there are ways to make the implementation of content briefs quite efficient, such as content brief templates, smart project management, and AI solutions.

Build a content brief template

There’s no need to start from scratch every time you make a content brief. A content brief template saves you time while providing a simple form to fill in the relevant information for each unique piece of content, while retaining the information that is common to all of your content.

For example, once you’ve written your brand voice, style, and tone guidelines, you can have that information in your brief template ready to go for every brief.

You can also reuse your content brief template for different types of written content. A brief for a blog post may not have as much detail as a brief you create for a downloadable asset like a whitepaper or eBook, but there will be a lot of overlap. Reuse what you can, when you can.

By structuring such a template, you also make it easier for a writer to take in all of the necessary information for their work.

Use a platform like to monday marketer manage your content management process

Most content processes are extensive and require thoughtful organization of teams and resources. A standard content process could look like this:

With all of these phases in mind, it’s wise to use a platform like monday markter as the single source of truth for this process. The platform allows you to communicate in context with writers, designers, clients, and other stakeholders about content and strategy. You can even create a content brief form to collect requirements from management or automatically notify freelancers when a new content brief is ready.

monday marketer even has content planning templates to build your process once and use it repeatedly.

How to use content briefs to improve your content process

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Content briefs are a necessity for growing content teams

As your content team scales in both headcount and ambition, you’ll need to rely on time-saving and transparent processes that allow your content writers to work more efficiently and effectively.

Intentional and comprehensive content briefs are the crucial link between strategy and execution of your content plan. By making them an integral part of your content production process, you increase understanding and the likelihood that your content will contribute to your overall goals.

If you’re ready to ramp up your entire content process, get in touch with one of our experts to learn about monday marketer — a platform to manage all your content management workflow needs all in one place.

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