Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. 

Rory is the world’s leading advertising strategist. He spent almost four decades at Ogilvy studying why people behave the way they do and how to change that behavior.

Public Release: December 9.
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He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design shape real-world behavior.

Coming Soon: Apple Podcasts | Spotify | Transcript

+Rory was previously on the show, check out episode 19.

The post How to Think Like a World-Class Marketer | Rory Sutherland appeared first on Farnam Street.