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How to Overcome Barriers to KM Engagement Through Storytelling

Blog: APQC Blog

I remember the first time I watched a TED talk. I was mesmerized by the story, wondering who this person was and how they kept me curious, attentive, and engaged. The speaker masterfully wove together a personal vignette and linked it with a broader theme to captivate my attention. My emotions were captured, I was transported into another person’s world, and above all, I was now an advocate for this way of learning and communicating. Years later, I can’t remember who it was or the topic discussed, but I remember how I felt.

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