How to Overcome Barriers to KM Engagement Through Storytelling
Blog: APQC Blog
I remember the first time I watched a TED talk. I was mesmerized by the story, wondering who this person was and how they kept me curious, attentive, and engaged. The speaker masterfully wove together a personal vignette and linked it with a broader theme to captivate my attention. My emotions were captured, I was transported into another person’s world, and above all, I was now an advocate for this way of learning and communicating. Years later, I can’t remember who it was or the topic discussed, but I remember how I felt.