Blog Posts Process Management

How Sales Leaders Can Generate More Pipeline

Blog: Forrester BPM Center of Excellence

“My sales team has too many opportunities and too much pipeline” said no sales leader. EVER. Recent changes in B2B buying habits offer sales and marketing leaders a unique opportunity to adopt a new approach to building pipeline that will support reps’ quota attainment efforts. Sales Leaders Don’t Care About Leads-They Care About Opportunities Let’s […]

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