How Retail Omnichannel Commerce Stands in 2020
Blog: Forrester BPM Center of Excellence
Customers believe they are engaging with one unified brand or organization, regardless of the device or touchpoints that they use. Retailers must ensure the continuity of information and resources across digital and store touchpoints — or risk losing customers to competitors that do. A truly omnichannel operation that spans the customer lifecycle will optimize revenue, […]
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