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How PCC Turned Its Undifferentiated Rewards Program Into A Loyalty And Engagement Driver

Blog: Forrester BPM Center of Excellence

Another undifferentiated loyalty program focused on cookie-cutter transactional rewards and lacking in customer insights. Does it sound familiar? Programs like this saturate the market even when retaining customers and earning their loyalty is more important than ever. Our data shows that even though nearly 90% of US online adults belong to a loyalty program, only […]

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