process management blog posts

How Oracle’s Nor1 Machine Learning Helps Barceló Hotel Group Extend their Revenue Strategy and Maintain their Human Connection

Blog: Oracle BPM

With Nor1’s assistance, Barceló has built an ancillary platform for our business because we needed a better way to present that information to our guests at check-in. This technology, and the automation it enables, doesn’t just benefit front line staff; it also benefits management by extending revenue strategy beyond the booking engine.