Blog Posts Process Management

How has the pandemic impacted influencer marketing?

Blog: Forrester BPM Center of Excellence

Clients have asked us: What should we do during the pandemic about our investments in influencer marketing? Is it tone-deaf to continue right now? Or is it actually an ideal time to use influencers? In order to establish a baseline to answer this influencer marketing question with data, here’s what we did: Curated Forrester’s own […]

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