How Demshi Investment Holdings Scaled from 3 to 1,600+ Clients in One Year
Blog: Blog | Process Street | Compliance Operations Platform
Demshi Investment Holdings is a Namibian telecommunications infrastructure company that specializes in open-access fiber network operations. They build and maintain fiber infrastructure that Internet Service Providers (ISPs) can lease to connect customers to the cloud, operating across multiple towns throughout Namibia.
The Challenge: Building a Foundation for Rapid Growth from Day One
When Demshi Investment Holdings was founded, they faced a critical decision: how to manage client onboarding and infrastructure operations from the very beginning. With no existing systems in place, they needed a platform that could scale with their ambitious growth plans while remaining simple enough for their small team of five to six daily users to adopt immediately.
As Commercial Manager Felicity Upi explains, many competitors in their industry still rely on manual processes: “You won’t believe that there are actually ISPs that do these things manually; capture it on paper. So this is quite interesting to some of them. They don’t even have this as an ISP.”
Without a robust system, Demshi would have faced the same fate as these competitors, drowning in paperwork, struggling to track installations across multiple towns, and unable to provide transparency to their ISP partners. The challenge wasn’t just operational efficiency; it was about establishing the proper infrastructure to support the exponential growth they envisioned.
How would your operations look without Process Street?
“We wouldn’t have coped at all. It’s a lot of effort. This makes it flawless for us from a record-keeping perspective. Also, it’s really effortless to use. It’s an excellent platform.”
The Solution: A Comprehensive Client Onboarding System That Scales
Demshi Investment Holdings implemented Process Street as its foundational client management platform from day one. They built comprehensive workflows that manage the entire customer onboarding journey, from initial fiber availability checks to coordinating installation schedules with both clients and ISP partners.
The platform serves as a central hub where Demshi’s team and their ISP partners can track every installation, monitor overdue tasks, and maintain complete visibility across all ongoing projects. Clients and ISPs log in with their own credentials to access limited, role-based views of the workflows, while Demshi maintains complete oversight of all operations.
Felicity and her team customized their workflows over time, adding features like suburb and town categorization to manage better their expanding geographic footprint. They leveraged Process Street’s reporting capabilities to generate Excel exports for ISP partners who needed traditional reporting formats, while maintaining the single source of truth within the platform.
How would you describe Process Street to someone unfamiliar with the platform?
“It’s a simple, comfortable tool for any business. I’ve used systems like SAP that are overly complex, and Process Street is the opposite. It’s intuitive, easy to learn, and even easier to train people on. You can find what you need quickly, and new users are up and running in minutes. That ease of use is what makes it so valuable to us.”
The team particularly values Process Street’s support team, their CSM, Guillermo Dowrie, and the self-help knowledge base. As Felicity notes, “The beautiful part about the platform and whatever challenge we come up with, we can solve it immediately. We don’t wait days for it to be solved or sorted out. Your team is really fantastic.”
The Results: Exponential Growth Powered by Operational Excellence
The implementation of Process Street as Demshi Investment Holdings’ core operational system delivered remarkable results:
- Started with 3 clients when first implementing Process Street in August 2024
- Scaled to 1,624 clients within just over one year
- 540x client growth in approximately 15 months
- Projected to double their client base (reaching 3,200+ clients) in the next 6-8 months
- Expanding operations from initial towns to 10 towns across Namibia
- International expansion launching in Botswana in February
- Successfully onboarding Telecom Namibia, the country’s largest ISP, with 80% market share
- Managing complex multi-party workflows involving Demshi technicians, ISP partners, and end customers seamlessly
Tell us about the growth you’ve achieved using Process Street
“We only started onboarding clients in Process Street last August. At that point, we were managing just three clients. Today, we’re over 1,000 and quickly approaching 2,000. The growth in such a short time has been incredible.”
From Startup to Market Leader: How the Right Foundation Enables Limitless Scale
Demshi Investment Holdings proves that choosing the right operational infrastructure from day one can be the difference between modest growth and market transformation.
By implementing Process Street before scaling, they built a foundation capable of supporting 540x growth in just over a year, with plans to double again in the next six months. As they expand across 10 Namibian towns and into Botswana, while onboarding the country’s largest ISP, their team of five to six daily users continues to manage thousands of client workflows with the same ease they had with three.
For telecommunications infrastructure companies facing rapid expansion, Demshi’s success demonstrates that the right process management platform doesn’t just support growth, it enables it.
Efficiency fuels growth.
Build a foundation that supports 540x scale with Process Street.
Note: Our solution is powered by AWS and uses these AWS services: Amazon Bedrock, Lambda, SQS, API Gateway, S3, CloudFront, Elastic Beanstalk, WAF, ELB, RDS Multi-AZ, EC2 and ElastiCache for Redis.
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